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Amazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers.

Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online.

Take control of wasted ad spend, book a strategy call to structure your campaigns right: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #ProductVariations

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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 - Should You Advertise Every Variation?
00:19 - ASINs and Parentage Setup Example
01:01 - Why Targeting Strategy Matters
01:24 - Campaign Setup Using Similar Products
02:11 - High Relevancy Keyword Examples
02:49 - Why Multiple ASINs May Show at Once
03:49 - When to Segment by Keyword Specificity
04:09 - Keyword Example: Black T-Shirt Campaign
05:01 - Relevancy and Variation-Specific Targeting
06:06 - Control Your Targeting for Better Results

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Amazon Brand Stores are Becoming Way More Important for Sellers

My Amazon Guy