The podcast explores strategies for families to navigate college costs and scholarship opportunities. Melissa Rowe, author of "Scholars Get Dollars," emphasizes that scholarship and college admission strategies should be cohesive, as a significant portion of scholarship money originates from the institutions themselves. Rowe advises families to look beyond the sticker price of colleges, considering that higher-priced schools often have more financial aid available. She introduces the acronym "SCHOLAR" (Studious, Community-minded, Holistically developed, Organized, Leader, Relationship builder) to guide parents in raising well-rounded students who are attractive candidates for both college admissions and scholarships. The discussion also covers the importance of strong writing skills and building relationships for securing scholarships and succeeding in college.
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