20Growth: The Inside Story to Uber's Hypergrowth Scaling; What Worked, What Did Not? | Spending a $1BN Budget at Uber and Why China was the Wild West for Uber | Why You Do Not Need a Growth Team with Adam Grenier
This podcast episode delves into the evolving landscape of growth marketing, covering various aspects such as the balance between art and science, fostering a growth mindset in teams, and navigating challenges and opportunities in different market contexts. The discussion encompasses a range of topics, including structuring hiring processes, assessing candidates' growth abilities, and choosing appropriate metrics for growth models. The speakers emphasize the importance of choosing the right message for the target audience and utilizing data and postmortem practices to drive effective growth. They also explore the limitations of Customer Acquisition Cost (CAC) and discuss the five traps of growth marketing that companies should avoid. Overall, this podcast provides valuable insights and strategies for professionals seeking to achieve sustainable growth in their businesses.
