Build Your Personal Brand Without Conflicting With Your Company (Ask Jeb)

Building a personal brand as a sales professional requires aligning individual authority with corporate core values rather than competing against them. Conflict only arises when public messaging contradicts a company’s marketing or ethics; however, a personal brand remains distinct as it encompasses a salesperson's unique expertise, interpersonal kindness, and commitment to professional development. By focusing on "authority"—specifically the ability to solve niche problems for small and medium-sized businesses—salespeople transform their online presence into a "familiarity engine" that builds trust before a prospect ever picks up the phone. Success in this area involves adhering to internal social media policies while consistently sharing practical frameworks that address client pain points. Ultimately, a personal brand serves as a lead-generating magnet that simplifies prospecting by establishing the salesperson as a credible consultant rather than just a vendor.