Why Landing Pages Are Failing in 2025 | Luca Borreani | The Marketing Misfits

Luca Borreani, founder of ZipChat.ai, joins Norm Farrar and Kevin King to discuss conversational marketing and strategies for improving website conversions. Luca emphasizes the importance of addressing customers' last-minute doubts through AI-powered chatbots, noting that a simple headline change can dramatically impact landing page performance. He shares his experience in affiliate marketing, highlighting the value of copywriting and understanding customer behavior. The conversation explores how ZipChat helps e-commerce businesses identify and resolve customer objections in real-time, offering personalized support via WhatsApp. Luca also touches on the potential of using chat data to create detailed buyer profiles and the increasing role of AI in streamlining customer interactions and purchases.

Outlines

Part 1: Background, Affiliate Marketing

Part 2: Conversion Science, AI Solutions

Part 3: Future Trends, Implementation

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Why Landing Pages Are Failing in 2025 | Luca Borreani

The Marketing Misfits

Part 1: Background, Affiliate Marketing

Introduction to Luca Borreani and His Extensive Travel Experiences in Affiliate Marketing

Affiliate Marketing Background and Conference Experiences: Traffic & Conversion Summit

Applying Affiliate Marketing Skills to B2B: Copywriting and Headline Testing

Part 2: Conversion Science, AI Solutions

Last Mile Conversion Challenges: Consistency, Doubts, and Conversational Marketing

ZipChat AI Training: Knowledge Base, Tone of Voice, and Continuous Improvement

Addressing Chatbot Frustrations: AI-First Approach and Trust Building

Part 3: Future Trends, Implementation

Future of Chatbots: Weighting Questions, Gamification, and Versatile Prompting

WhatsApp Integration: Building One-on-One Conversations and Personalized Marketing

ZipChat Affordability, Agency Use Cases, and AI Integration

Why Landing Pages Are Failing in 2025 | Luca Borreani

The Marketing Misfits

Part 1: Background, Affiliate Marketing

00:00Introduction to Luca Borreani and His Extensive Travel Experiences in Affiliate Marketing

Introduction to Luca Borreani and His Extensive Travel Experiences in Affiliate Marketing

04:57Affiliate Marketing Background and Conference Experiences: Traffic & Conversion Summit

Affiliate Marketing Background and Conference Experiences: Traffic & Conversion Summit

10:12Applying Affiliate Marketing Skills to B2B: Copywriting and Headline Testing

Applying Affiliate Marketing Skills to B2B: Copywriting and Headline Testing

Part 2: Conversion Science, AI Solutions

17:52Last Mile Conversion Challenges: Consistency, Doubts, and Conversational Marketing

Last Mile Conversion Challenges: Consistency, Doubts, and Conversational Marketing

27:03ZipChat AI Training: Knowledge Base, Tone of Voice, and Continuous Improvement

ZipChat AI Training: Knowledge Base, Tone of Voice, and Continuous Improvement

33:40Addressing Chatbot Frustrations: AI-First Approach and Trust Building

Addressing Chatbot Frustrations: AI-First Approach and Trust Building

Part 3: Future Trends, Implementation

42:08Future of Chatbots: Weighting Questions, Gamification, and Versatile Prompting

Future of Chatbots: Weighting Questions, Gamification, and Versatile Prompting

51:11WhatsApp Integration: Building One-on-One Conversations and Personalized Marketing

WhatsApp Integration: Building One-on-One Conversations and Personalized Marketing

1:00:57ZipChat Affordability, Agency Use Cases, and AI Integration

ZipChat Affordability, Agency Use Cases, and AI Integration