#3 - We're stuck, content is product, and thinking of yourself as a product

The podcast explores the hosts' journey into content creation, particularly the challenges of finding an authentic voice and creating valuable content. They discuss their initial struggles with feeling contrived and the importance of making the process enjoyable. The hosts emphasize sharing their process openly, which involves building in public and bringing the audience along for the ride. Ben shares his experience using Instagram as a platform to share his art and insights, viewing each post as a product and focusing on providing upfront value to build a loyal audience. They also touch on the balance between creating free content and offering paid products, highlighting the value of curation and up-to-date information. The key takeaway is to prioritize getting started, experimenting, and sharing one's journey authentically, rather than striving for perfection or immediate monetization.