What happens when you stop chasing money and start building around who you are. This episode breaks down mindset, performance, and discipline for founders who feel stuck and want control back.

Leaving the Special Forces should have been a clean transition. It was not. Simon Jeffries walked away from military life into a corporate role that felt wrong, chased online business ideas that failed, and ended up broke and back at his parents’ home.

That low point forced a reset. Simon stopped chasing money and built around what he understood best. Mindset, performance, and discipline under pressure. In this conversation, we break down how founders train mindset as a skill, why small consistent changes beat radical overhauls, and how leadership fundamentals still matter in an AI driven world.

This episode is for founders who feel overwhelmed, reactive, or stuck in their own heads and want a practical way forward.

Guest: Simon Jeffries is a former Special Forces operator and co founder of The Natural Edge, where he works with founders and leaders on mindset and performance under pressure.

Key takeaways

Discipline is a trained skill and beats raw talent over time

Mindset works when treated like physical training with structure

Small consistent changes create lasting performance shifts

Leadership basics matter more than tools or technology

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

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How Founders Train Mindset Under Pressure with Simon Jeffries

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