The Best Business Model for Beginner Coaches

Richmond Dinh, author of "Tiny Challenge," discusses his framework for entrepreneurs in coaching, speaking, and consulting. Dinh details the "tiny challenge," a one-on-one, five-day challenge format designed to help beginners make their first sales online. This approach removes common barriers like list-building, tech skills, and public speaking. Dinh argues that the concentrated value provided during the challenge fosters reciprocity, leading clients to readily invest in further services. He shares how he charges $5,000 to do a one-on-one tiny challenge, allowing other people to watch, and then sells seats to the viewers. He also notes that the framework is useful for established coaches looking to revitalize their offerings.