20Growth: How to Master PR and Comms, How to Get Your Startup Written About; Press Releases, Fundraising Announcements, Embargos etc & Lessons Scaling Duolingo from 3-200M Users with Gina Gotthilf, Co-Founder @ Latitud
This podcast episode highlights the unconventional career path of Gina Gotthilf, who initially struggled to find success but eventually found her footing in the tech industry. Along the way, she emphasizes the importance of networking, taking risks, and not being afraid to make mistakes. She shares key lessons learned from growth experiments at Duolingo and stresses the value of statistical significance in determining the reliability of experimental results. The episode also delves into various PR strategies for startups, offering tips on how to effectively utilize the media to build brand awareness and acquire users.