20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion | The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch | Podwise
20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion
This podcast episode delves into the strategies and insights employed by growth teams to drive user adoption and engagement, emphasizing the importance of understanding customer types and product types, and the need for alignment between activation metrics, onboarding, and long-term retention. It also explores the challenges in hiring for growth positions and the differences between growth strategies in SaaS and consumer products.
