The podcast explores the phenomenon of "rage bait" on the internet, examining how content designed to provoke strong emotional reactions, particularly anger, has become a dominant strategy for engagement and monetization. Craig Silverman, co-founder of Indicator, defines rage bait as content eliciting strong emotional reactions and discusses its use by app entrepreneurs, citing the example of Clulee, a program designed to help coders cheat during job interviews. Max Reeve discusses how the introduction of the Facebook News Feed in 2006 and TikTok's FYP algorithm have contributed to a less social internet. Nick Plant, an organizer, shares his experience with "Delete Day," where people collectively deleted social media apps, and how disconnecting from the internet has positively impacted his social life and overall well-being.
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