Every product, design, and business decision we make is powered by insights. Will AI help all of us to make better strategic decisions?

For two decades David Boyle has been working with the biggest brands in the world to deliver insights that inform global strategies. We discuss the future of insights & strategy in the era of AI.

➤ AI is transforming the speed and impact of research

➤ How we’re getting better answers and more informed strategies

➤ Orgs must foster a cultural shift to take advantage of AI

➤ AI can be confidently, persuasively wrong

➤ Experts will always be critical to evaluating AI outputs

Please make sure to subscribe to our Substack to get the most important strategy, news, and training insights: ⁠https://designofai.substack.com/⁠

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David Boyle helps organisations grow by using AI and by finding hidden truths in their audience data. He's passionate about audience insight, business strategy and making work better, quicker and happier through the thoughtful application of language models like ChatGPT.

David built the insight team that transformed EMI Music to put audiences at the heart of decisions. He went on to leadership roles at BBC, MasterClass and Harrods before founding Audience Strategies in 2019.

David is the lead author of the PROMPT series of books, which offer practical guides for using language models across different industries. Drawing on his background in analytics and strategy, he's become a leading voice in how organisations can harness AI's potential while avoiding its pitfalls. He sees language models as an "electric bike for the mind" - a powerful multiplier that still needs human steering.

Having worked with dozens of the world's leading companies, David brings a grounded perspective on AI adoption. He advocates for a balanced approach: language models can achieve about 70% of traditional research quality in a fraction of the time and cost, but outputs should always be verified. His "4P's" framework emphasises that effective AI use requires preparation, process, and proficiency - not just prompts.

Follow him: https://www.linkedin.com/in/beglen/

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Our mission is to improve how AI is leveraged. We interview leaders at the forefront of AI to unpack strategies and lessons for designers and product teams.

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This episode was hosted by:

Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/

Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

Product Impact Podcast | Formerly Design of AI