How are the world’s largest brands leveraging AI? Where are they getting the greatest ROI? What are the biggest fears and barriers to adopting AI at scale? To answer these questions we invited one of the world’s leading AI consultants to explain what’s happening today and shifts he expects in the near future.

This is episode 27 and our guest is Jan Emmanuele, Director of Generative AI Consulting at Superside. We’re discussing implementing AI at-scale in creative teams and cover:

➤ Where businesses are getting the most value from AI

➤ GenAI’s ability to massively scale creative outputs

➤ Processes and strategies for implementing AI effectively

➤ Addressing the challenges and fears of leveraging AI

➤ AI’s adoption as a creative multiplier will surge in 2026

This episode is perfect for business, product, and design leaders who want to get details on how to best implement AI to augment and automate workflows.

Jan leads Superside’s AI Consulting department, working intimately with some of the leading companies - incl. several Fortune 500 companies - to integrate AI into their creative workflows. Prior, he was leading investments into AI startups at a venture capital fund and has 3 years experience as a McKinsey consultant working on tech and software topics. He also holds a PhD on AI for cancer treatment and developed AI solutions in a medical device company, including several patents.

Follow him and Superside:

https://www.linkedin.com/in/jan-emmanuele-4a13a3118

https://www.superside.com/

Thank you for listening to the Design of AI podcast.

We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future.

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This episode was hosted by:

Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/

Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

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27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

Product Impact Podcast | Formerly Design of AI