Your biggest business problems are hiding in plain sight—scattered across customer service calls, survey responses, app store reviews, and sales conversations. Our guest is Jochem van der Veer, CEO of TheyDo, reveals how organizations can unlock their biggest problems by using AI to connect data sources that were previously unimaginable.

In this episode you’ll learn how to:

➤ Unlock the power of your customer data and insights

➤ Use journey maps in innovative ways

➤ Create an intelligence layer to make product decisions

Timestamps:01:20 Guest Introduction02:04 The Journey Mapping Evolution02:47 Building the CX Tool03:37 Challenges in Journey Mapping05:04 AI-Powered Journey Management07:08 Real-World Applications and Insights08:46 The Future of Journey Management13:23 Data Quality and AI Decision Making20:06 Practical Examples and Use Cases21:58 Identifying Customer Pain Points22:28 Evaluating Data Sources and Relevance24:51 Addressing Silos in Organizations27:23 Future of User Research and Insights32:15 Dynamic Personas and Adaptive Campaigns36:39 Quantifying Qualitative Insights40:01 Exciting AI Platforms and Tools

Jochem van der Veer is the Co-Founder and CEO of TheyDo, a leading platform for journey management that helps organisations build seamless customer experiences by aligning teams around the customer journey. With a background in design thinking and innovation, Jochem has dedicated his career to helping businesses scale customer-centric strategies. Under his leadership, TheyDo has empowered global brands to move from siloed operations to collaborative, journey-driven workflows that drive better decision-making and growth. Passionate about design, systems thinking, and the future of work, Jochem is a frequent speaker on the intersection of customer experience and business strategy.

He’s also the host of the Experience Edge Podcast, a great resource to learn about how to improve product & customer experience.

This episode was hosted by:

Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) ⁠https://www.linkedin.com/in/adragffy/⁠

Brittany Hobbs (VP Insights, Huge) ⁠https://www.linkedin.com/in/brittanyhobbs/⁠

And if you want more AI strategy & research content, subscribe to our substack newsletter at ⁠https://designofai.substack.com/⁠

This episode is brought to you by PH1 Research, a research & strategy consultancy specialized in AI product strategy & concept testing. Get more info at ⁠PH1.ca⁠

Follow us here:

⁠⁠Spotify⁠ https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf
⁠⁠⁠⁠Apple Podcasts⁠⁠ ⁠https://podcasts.apple.com/us/podcast/design-of-ai-product-strategy-innovation-career-growth/id1734499859⁠ ⁠

YouTube⁠⁠ ⁠https://www.youtube.com/@DesignofAI⁠

39. The Intelligence Layer That Unlocks Your Business' Biggest Problems [Jochem van der Veer, TheyDo]

Product Impact Podcast | Formerly Design of AI