Canadian media studies philosopher Marshall McLuhan rose to prominence in the 1960s when he declared, “The Medium is the message.” For McLuhan, it was the medium itself that shaped and controlled "the scale and form of human association and action." We saw this dynamic in full force this year, with podcasts rising to the top of the media landscape during the 2024 presidential election cycle.

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes back Kris Lance, Vice President and General Manager at Una, for a monthly conversation about current news stories. Kris has experience in multiple industries and has his finger on the pulse of the trends and topics that procurement, sourcing, and supply chain professionals need to be aware of.

In this month’s discussion, Kris and Kelly talk about why podcasts are so powerful and what their popularity may suggest about today’s content preferences:

The advantages podcasting has over traditional media formats and channels
What he has learned about podcasting as a monthly guest on The Sourcing Hero for two and a half years
His advice for anyone considering appearing as a guest on a podcast for the very first time

Links:

Ep 192: The Surging Power of the Podcast Format feat. Kris Lance

The Sourcing Hero