Training PPC Managers Who Can Train Others

The podcast explores how to effectively train PPC managers, particularly within the Amazon ecosystem, emphasizing the importance of mindset alongside technical skills. It highlights that successful PPC management requires understanding business goals and adapting strategies accordingly, rather than merely executing mechanical optimizations. Gonza Martinez shares insights on structuring teams, identifying individual strengths, and fostering a culture where team members are encouraged to challenge data and think analytically. The discussion stresses that while technical skills can be taught relatively quickly, developing the right mindset and strategic thinking takes significantly longer, often up to a year, due to the need for practical experience and pattern recognition.