
In this monologue podcast, Nathan Gotch explains how to develop an effective SEO and AI search plan for 2026, emphasizing a bottom-up strategy starting with commercial keywords extracted from Google Search Console. He details how to filter and prioritize these queries, focusing on high-impact keywords and top pages to drive revenue. Gotch advises concentrating on key topics and building supporting pages to create a robust content cluster, using a knowledge base built with tools like ChatGPT or Search OS to ensure content relevance and accuracy. He also covers optimizing existing pages by addressing crawlability, indexability, keyword placement, and loading speed, alongside analyzing competitor strategies and internal linking to improve overall performance and authority.
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