Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025

The Perpetual Traffic podcast presents a "2025 Wrapped" episode, highlighting the most popular episodes of the year. The podcast features discussions on Meta's evolving advertising algorithms, the importance of leveraging AI in customer service and marketing, and the necessity of accurate data for informed business decisions. The speakers explore strategies for campaign granularity, creative testing, and the use of data suites to regain control over ad targeting. They also touch on the implications of emerging AI technologies like DeepSeek and the balance between data privacy and personalized experiences.

Outlines

Part 1: AI Integration, Customer Service

Part 2: Meta Advertising, Targeting Challenges

Part 3: Data Metrics, Content Strategy

Part 4: AI Future, Privacy, Conclusion

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Perpetual Traffic

Part 1: AI Integration, Customer Service

The Shift in Customer Service and AI Integration

Optimizing Conversions with AI Chatbots and Data-Driven Insights

Part 2: Meta Advertising, Targeting Challenges

Meta's Advantage Plus and the Loss of Targeting Control

Creative Testing and Data-Driven Control in Meta Campaigns

Third-Party Attribution and the Accuracy of Meta's Data

Part 3: Data Metrics, Content Strategy

The Importance of Accurate Data and New Customer Acquisition Cost

Integrating Paid and Organic Content Strategies

Part 4: AI Future, Privacy, Conclusion

The Price of Convenience and the Future of AI with DeepSeek

Concluding Remarks and Episode Summary

Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025

Perpetual Traffic

Part 1: AI Integration, Customer Service

00:18The Shift in Customer Service and AI Integration

The Shift in Customer Service and AI Integration

04:48Optimizing Conversions with AI Chatbots and Data-Driven Insights

Optimizing Conversions with AI Chatbots and Data-Driven Insights

Part 2: Meta Advertising, Targeting Challenges

07:12Meta's Advantage Plus and the Loss of Targeting Control

Meta's Advantage Plus and the Loss of Targeting Control

11:14Creative Testing and Data-Driven Control in Meta Campaigns

Creative Testing and Data-Driven Control in Meta Campaigns

15:10Third-Party Attribution and the Accuracy of Meta's Data

Third-Party Attribution and the Accuracy of Meta's Data

Part 3: Data Metrics, Content Strategy

20:42The Importance of Accurate Data and New Customer Acquisition Cost

The Importance of Accurate Data and New Customer Acquisition Cost

25:02Integrating Paid and Organic Content Strategies

Integrating Paid and Organic Content Strategies

Part 4: AI Future, Privacy, Conclusion

27:14The Price of Convenience and the Future of AI with DeepSeek

The Price of Convenience and the Future of AI with DeepSeek

31:43Concluding Remarks and Episode Summary

Concluding Remarks and Episode Summary