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Most brands obsess over ads and ignore the moment that matters most: where the click lands.

In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren’t about your ad at all.

You’ll learn:

When a landing page outperforms your homepage (and when it doesn’t)
How consideration level, pricing, and message clarity determine the ideal click-through path
Why “anchoring” and UX sequencing can dramatically change conversion rates
How testing new PDP structures (including delaying price) can increase results
How to build fast, scrappy landing pages that plug cleanly into Shopify
What heatmaps, scroll behavior, and section-level engagement reveal about friction
Why iteration beats theory — and how to develop a testing mindset that actually finds signal

#EmailMarketing #RetentionMarketing #CRO #LandingPages #EcommerceStrategy #DTCMarketing #ShopifyBrands

00:00 — Introduction

01:00 — When a Landing Page Beats Your Homepage

03:00 — How Disrupted Traffic Changes Your Funnel

06:00 — Rising Prices, Rising Consideration

10:00 — PDP vs Landing Page: Which One Converts Better?

14:00 — Why Testing Beats Theory Every Time

20:00 — The Underrated Power of Email Capture on Landers

29:00 — Inside a High-Performing Landing Page Build

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Ep 573: Where Should That Click Go? Landing Pages, Homepages, and PDPs (TWBERP)

DTC Podcast