Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380 | The Marketing Millennials

In this episode of The Marketing Millennials podcast, Daniel Murray presents a talk from the Marketing Millennials Festival 2025 featuring Dr. Anna Persaud, the founder and CEO of This Works. Dr. Persaud discusses the journey of building her science-first wellness brand over 22 years, emphasizing the importance of science-backed products, relentless proof pointing, and maintaining authenticity. She highlights how This Works created the pillow spray category and became a leading sleep brand by focusing on the link between sleep, wellness, and skin health. Dr. Persaud shares insights on building brand trust through evidence-based research, adapting communication strategies, and leveraging personal expertise, while also stressing the significance of innovation and relevance in a competitive market.

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Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380

The Marketing Millennials

Introduction to This Works: Building a Science-First Wellness Brand

Efficacy, Trust, and the Science Behind This Works

Product Evolution and the Importance of Expertise

Staying Relevant and the Future of This Works

Conclusion and Call to Action

Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380

The Marketing Millennials

00:00Introduction to This Works: Building a Science-First Wellness Brand

Introduction to This Works: Building a Science-First Wellness Brand

06:32Efficacy, Trust, and the Science Behind This Works

Efficacy, Trust, and the Science Behind This Works

11:30Product Evolution and the Importance of Expertise

Product Evolution and the Importance of Expertise

16:12Staying Relevant and the Future of This Works

Staying Relevant and the Future of This Works

19:39Conclusion and Call to Action

Conclusion and Call to Action