
In the first episode of 2026, Joe Pulizzi and Robert Rose discuss New Year's resolutions, with Robert sharing his word of the year, "navigate." They delve into the TikTok deal, questioning its actual impact and the precedent it sets for other social platforms. The hosts preview the big stories for 2026, including the AI bubble, potential headcount issues in marketing, and the evolving role of websites in the age of AI. They wrap up with rants about the Danish postal service discontinuing letter delivery and marketing's tendency to declare the end of things that still work.
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