Jimmy Soni, CEO and editor in chief of Infinite Books, is back on Infinite Loops. We discuss what's broken in traditional publishing and how we're fixing it. We also dig into Jimmy's forthcoming book on Kobe Bryant, why the world needs more "problem authors," and why our goal is to make our authors millionaires.

We explore why most industries optimize for prestige instead of outcomes, how digital distribution has reshaped attention, and why authors — and creators more broadly — have more leverage than they realize.

Important Links:

Infinite Books: https://www.infinitebooks.com/

Jimmy's X: https://x.com/jimmyasoni

Substack: https://newsletter.osv.llc/

Books Mentioned:

The Founders by Jimmy Soni

A Mind at Play by Jimmy Soni

The Dao of Kobe by Jimmy Soni (Upcoming)

What Works on Wall Street by Jim O'Shaughnessy

Invest Like the Best by Jim O'Shaughnessy

How to Retire Rich by Jim O'Shaughnessy

The 4-Hour Workweek by Tim Ferriss

The Almanac of Naval Ravikant by Eric Jorgenson (transcribed as "Naval Akan")

Dispatches from Grief (Upcoming)

Mamba Mentality by Kobe Bryant

Slow Horses by Mick Herron

The Boys in the Boat by Daniel James Brown

Jimmy Soni — The Publishing System is Broken (EP. 295)

Infinite Loops