The science of fresh starts

In this episode of Masters of Scale, host Jeff Berman interviews Katy Milkman, a behavioral scientist and author of "How to Change," about strategies for achieving personal and organizational goals. Milkman discusses the concept of "fresh starts" and their temporary motivational boost, emphasizing the importance of understanding obstacles through "premortems" and using science-based tools to overcome them. She highlights key challenges like impulsivity, procrastination, laziness, lack of confidence, and conformity, and offers solutions such as detailed planning, making goal progress enjoyable, and leveraging nudges like defaults and goal setting. The conversation extends to systemic nudges for teams, the power of persuasion in leadership, and strategies for promoting diversity in hiring, providing actionable insights for listeners aiming to create lasting change in their lives and organizations.