Advice Line: Tapping AI as a Resource for Your Business

In this episode of "How I Built This Lab: The Advice Line," Guy Raz hosts a special mashup featuring returning guests Randy Hetrick (TRX), Todd Graves (Raising Canes), and Mei Xu (Chesapeake Bay Candle) to offer advice to entrepreneurs. Shereen from Moji Masala seeks advice on scaling her Indian spice packet business beyond in-store demos, receiving recommendations to focus on sampling programs and micro-influencer partnerships. Valerie from Large's Life puzzles questions whether to unify her three puzzle brands under one social media account, and Todd Graves advises her to consolidate her social media presence to highlight the shared experience of family time. Lastly, Avni from Modi Toys, a brand of Hindu-inspired plush toys and books, explores strategies to reignite growth, with Mei Xu suggesting incorporating AI for interactive dolls and expanding the business's mission to promote cultural knowledge.

Outlines

Part 1: Scaling Strategies, Sampling

Part 2: Marketing, Brand Consolidation

Part 3: Innovation, AI, Future Growth

Part 4: Conclusion

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How I Built This with Guy Raz

Part 1: Scaling Strategies, Sampling

Introduction to the Advice Line and Moji Masala's Challenge

Strategies for Scaling Moji Masala: Sampling vs. Paid Media

Part 2: Marketing, Brand Consolidation

Leveraging Micro-Influencers and Content Creation for Moji Masala

Introduction to Todd Graves and Large's Life Puzzles' Social Media Dilemma

Unifying Social Media Strategy for Puzzle Brands

Consolidating Brands and Addressing Sales Decline

Part 3: Innovation, AI, Future Growth

Exploring Animation and AI Integration for Modi Toys

Interactive AI-Driven Dolls and Expanding the Brand's Mission

Part 4: Conclusion

Concluding Remarks and Show Information

Advice Line: Tapping AI as a Resource for Your Business

How I Built This with Guy Raz

Part 1: Scaling Strategies, Sampling

00:00Introduction to the Advice Line and Moji Masala's Challenge

Introduction to the Advice Line and Moji Masala's Challenge

05:24Strategies for Scaling Moji Masala: Sampling vs. Paid Media

Strategies for Scaling Moji Masala: Sampling vs. Paid Media

Part 2: Marketing, Brand Consolidation

10:41Leveraging Micro-Influencers and Content Creation for Moji Masala

Leveraging Micro-Influencers and Content Creation for Moji Masala

14:43Introduction to Todd Graves and Large's Life Puzzles' Social Media Dilemma

Introduction to Todd Graves and Large's Life Puzzles' Social Media Dilemma

20:14Unifying Social Media Strategy for Puzzle Brands

Unifying Social Media Strategy for Puzzle Brands

26:04Consolidating Brands and Addressing Sales Decline

Consolidating Brands and Addressing Sales Decline

Part 3: Innovation, AI, Future Growth

32:10Exploring Animation and AI Integration for Modi Toys

Exploring Animation and AI Integration for Modi Toys

37:40Interactive AI-Driven Dolls and Expanding the Brand's Mission

Interactive AI-Driven Dolls and Expanding the Brand's Mission

Part 4: Conclusion

41:05Concluding Remarks and Show Information

Concluding Remarks and Show Information