This AM PM podcast episode, titled "TikTok Thursday," features a Q&A session with Tamara Žeravljev, a TikTok Shop expert, who shares insights on maximizing GMV (Gross Merchandise Volume) through TikTok Shop ads. Tamara emphasizes the importance of building brand awareness through consistent video content, engaging with affiliates, and using tools like Helium 10 for analytics. She advises starting with a follower campaign to establish a strong TikTok presence before diving into sales-focused strategies. The discussion covers strategies for working with affiliates, creating effective video content, and the nuances of driving traffic to Amazon listings from TikTok, highlighting the differences between advertising on Amazon and TikTok.
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