Propaganda and the Shocking Science and Psychology of Persuasion | #Marketing - Ep. 101

The podcast explores the history and application of propaganda and persuasive techniques, tracing their origins from Sigmund Freud to Edward Bernays and their modern usage in online marketing. It highlights how Bernays weaponized Freud's psychological discoveries to manipulate consumer behavior and influence public opinion, while Dan Kennedy further refined these techniques for entrepreneurs. Russell Brunson shares his journey of mastering these "dark arts" of persuasion, emphasizing the shift from one-to-one selling to one-to-many selling through engineered presentations and webinars. He details how these methods can be ethically employed to move the masses, create movements, and generate wealth on demand, citing examples of individuals who have successfully applied his framework across various industries. The podcast promotes Brunson's "Selling Online" event, promising to reveal these subconscious selling techniques.