ENCORE: Beyond Meat vs Impossible Burger | Pressure Cooker | 1

This episode of Business Wars, titled "Thresher Cooker," explores the early days of Beyond Meat and Impossible Foods, two companies aiming to disrupt the meat industry with plant-based alternatives. It highlights the parallel journeys of founders Ethan Brown of Beyond Meat and Pat Brown of Impossible Foods, from their motivations for creating meat substitutes to their initial struggles in developing the technology and securing funding. The episode details Ethan's licensing of a food extrusion machine to create plant-based chicken and his pursuit of venture capital, as well as Pat's focus on heme, a molecule found in plants that mimics the taste of meat, and his initial difficulties in harvesting it. The episode culminates with Beyond Meat's initial success with plant-based chicken and Impossible Foods' breakthrough in producing heme in the lab, setting the stage for their entry into the plant-based burger market.