How Marketing Will Completely Change in 2026

The podcast explores marketing predictions and strategies for 2026, focusing on adapting to the evolving digital landscape. It highlights the resurgence of SEO and organic social media after initial doubts due to AI advancements and monetization strategies on platforms like Instagram and TikTok. The discussion emphasizes the importance of in-person events for building lasting connections, as well as the rise of "go-to-market engineers" who understand marketing automation. Both hosts underscore the need for companies to focus on community building to combat algorithm changes and maintain control over their brand narrative. They also debate the concept of product market fit in the age of AI, where features are easily replicated, and switching costs can be more critical than product superiority.