EE581 ของเล่นจีนครองโลก จาก POPMART สู่การ์ดเกม

The podcast explores China's transformation into a global toy industry leader, driven by the "Guo Chao" trend, which blends Chinese culture with modern design and technology. It highlights the shift from being a global factory (Made in China 1.0) to a creator of brands and intellectual property (Made in China 2.0). The discussion emphasizes the emotional connection consumers have with these products, exemplified by the popularity of brands like POPMART and Miniso, and the role of advanced logistics in global distribution. The speaker suggests that Thailand can learn from China's success by developing its own creative ecosystem, leveraging Thai culture and artistry, and integrating technology and innovation to create globally appealing products and brands.