Lovable Head of Growth on The New AI-Native Growth Playbook

In this episode of the Product Podcast, Carlos Gonzalez de Villaumbrosia interviews Elena Verna, head of growth at Lovable, about the evolving landscape of product growth in the age of AI. Elena shares her experiences at Lovable, highlighting the challenges and opportunities in the rapidly changing "Vibe Coding" category. She discusses how traditional growth playbooks are becoming obsolete, emphasizing the need for constant adaptation, a product-led brand, and a focus on retention. Elena also touches on the importance of shipping velocity, the role of AI in activation, and the emerging trends in marketing and distribution, including the creator economy and AI search.