How to build a brand in 7mins | Gary Vaynerchuk

Gary Vaynerchuk, CEO of VaynerMedia and VFriends, discusses the importance of consumer empathy and listening in marketing. He argues that many businesses fail by not understanding their target audience and relying on outdated tactics. Vaynerchuk emphasizes that effective marketing involves respecting consumers' time by creating enjoyable content, citing the Super Bowl and young social media brands as examples. He highlights social media as a "golden era" for consumer insights, enabling businesses to identify and solve problems. Vaynerchuk also stresses the significance of patience in building a meaningful brand, distinguishing it from complacency, and advises measuring brand success through long-term business results rather than short-term gains, advocating for a legacy-driven approach that ultimately leads to greater financial success and a more impactful life.