Podcasts are no longer just for listening

In this episode of Round Table, Steve, Fei Fei, and Yushun discuss the rising trend of video podcasts, particularly in China. They explore the format's flexibility, its appeal to a broader audience including celebrities, and the surprising engagement with longer-form content. The hosts highlight the increasing popularity of video podcasts on platforms like Bilibili, Red Note, and Douyin, attributing it to the intimate connection it fosters between creators and viewers, the opportunity for learning, and the freedom it offers to creators. They also address the hybrid nature of video podcasts, complementing rather than competing with audio formats, and encourage anyone interested in podcasting to start, emphasizing the potential for skill development and community building.