
In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview Makenna Riley, a 22-year-old entrepreneur who made her first million before turning 18. Makenna shares her journey into the world of online marketing, influenced by her mother, Forbes Riley, a pioneer in infomercials. She discusses her early exposure to business, coding ventures, and her first successful dropshipping business at age 12. Makenna explains how she and her mother started a business teaching others how to pitch, which led to significant financial success. She also details her current company, GSD, which provides a software and training program to help businesses establish an online presence, focusing on marketing strategies, sales funnels, and customer engagement. Makenna emphasizes the importance of passion in sales, continuous testing in marketing, and adapting to the ever-changing digital landscape.
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