The Future of AI and Marketing: What’s Coming and How to Prepare

In this episode of the AI Explored podcast, Michael Stelzner interviews Jeremiah Owyang, an AI analyst and general partner at Blitz Scaling Ventures, about the future of AI and its impact on marketing and business. Owyang shares his journey into AI, the evolution of the AI scene in Silicon Valley, and addresses common misconceptions about AI, including the inevitability of an AI bubble. He defines AI agents, discusses their benefits for businesses of all sizes, and introduces the concept of AI cultures within organizations, ranging from AI resistors to AI-native companies. The conversation also explores how AI is changing the marketing funnel, the importance of AI-optimized content, and the potential for AI agents to handle tasks such as shopping and customer interactions. Owyang emphasizes the need for marketers to adapt to a future where AI plays a significant role in customer engagement and purchase decisions, and highlights the increasing importance of customer experience and brand promise in an AI-driven world.