AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive | Ryan Law | Ahrefs Podcast

The podcast explores strategies for marketers to adapt to the increasing capabilities of AI. It highlights the risk of AI replacing marketing tasks and emphasizes the importance of embracing AI as a tool. A key point is using AI to automate checklist tasks, freeing up time for creative work, and developing a strong sense of taste to discern quality content. The discussion also covers the need to adapt to changing marketing trends and the value of acquiring skills like coding to enhance marketing capabilities. It concludes by advocating for marketers to build a unique, discoverable personal brand.

Outlines

Part 1: AI Threats, Risks

Part 2: Practical Automation, Workflows

Part 3: Developing Taste, Strategy

Part 4: Skill Acquisition, Tutoring

Part 5: Personal Branding, Career

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AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive | Ryan Law

Ahrefs Podcast

Part 1: AI Threats, Risks

AI's Impact on Marketing: Will Robots Replace Marketers?

Ryan Law's Epiphany: AI's Threat to Content Marketing

The Three Risks of AI: Job Replacement, Outclassing, and Irrelevance

AI's Impact on Content Marketing: Traffic Decoupling and the Rise of AI Overviews

The Biggest Risk: Being Replaced by AI-Savvy Marketers with Taste

Part 2: Practical Automation, Workflows

Practical AI Applications: Automating Checklist Tasks

Ahrefs' AI Automation: Social Media Copy and the LLMs.txt Article

Part 3: Developing Taste, Strategy

Developing a Better Sense of Taste: The Key to Marketing Success

The Cycle of Taste Acquisition: Analyze, Replicate, and Iterate

Shedding Your Identity: Adapting to Evolving Marketing Strategies

The Death of Skyscraper Content and the Enduring Value of Thought Leadership

Part 4: Skill Acquisition, Tutoring

Skill Acquisition: Becoming T-Shaped with AI Assistance

AI as a Tutoring Tool: Learning Python and Building Custom Applications

Part 5: Personal Branding, Career

From Session Musician to Rockstar: Building a Public Persona

Discoverability vs. Personal Branding: Building a Career Track Record

AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive | Ryan Law

Ahrefs Podcast

Part 1: AI Threats, Risks

00:00AI's Impact on Marketing: Will Robots Replace Marketers?

AI's Impact on Marketing: Will Robots Replace Marketers?

00:50Ryan Law's Epiphany: AI's Threat to Content Marketing

Ryan Law's Epiphany: AI's Threat to Content Marketing

04:47The Three Risks of AI: Job Replacement, Outclassing, and Irrelevance

The Three Risks of AI: Job Replacement, Outclassing, and Irrelevance

07:11AI's Impact on Content Marketing: Traffic Decoupling and the Rise of AI Overviews

AI's Impact on Content Marketing: Traffic Decoupling and the Rise of AI Overviews

12:20The Biggest Risk: Being Replaced by AI-Savvy Marketers with Taste

The Biggest Risk: Being Replaced by AI-Savvy Marketers with Taste

Part 2: Practical Automation, Workflows

15:09Practical AI Applications: Automating Checklist Tasks

Practical AI Applications: Automating Checklist Tasks

17:25Ahrefs' AI Automation: Social Media Copy and the LLMs.txt Article

Ahrefs' AI Automation: Social Media Copy and the LLMs.txt Article

Part 3: Developing Taste, Strategy

22:25Developing a Better Sense of Taste: The Key to Marketing Success

Developing a Better Sense of Taste: The Key to Marketing Success

27:39The Cycle of Taste Acquisition: Analyze, Replicate, and Iterate

The Cycle of Taste Acquisition: Analyze, Replicate, and Iterate

32:03Shedding Your Identity: Adapting to Evolving Marketing Strategies

Shedding Your Identity: Adapting to Evolving Marketing Strategies

35:44The Death of Skyscraper Content and the Enduring Value of Thought Leadership

The Death of Skyscraper Content and the Enduring Value of Thought Leadership

Part 4: Skill Acquisition, Tutoring

41:51Skill Acquisition: Becoming T-Shaped with AI Assistance

Skill Acquisition: Becoming T-Shaped with AI Assistance

46:13AI as a Tutoring Tool: Learning Python and Building Custom Applications

AI as a Tutoring Tool: Learning Python and Building Custom Applications

Part 5: Personal Branding, Career

49:24From Session Musician to Rockstar: Building a Public Persona

From Session Musician to Rockstar: Building a Public Persona

54:13Discoverability vs. Personal Branding: Building a Career Track Record

Discoverability vs. Personal Branding: Building a Career Track Record