In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Ksenia, an Amazon seller who started her journey following the Project X series. Ksenia shares her experiences, from her initial unsuccessful product to finding success by identifying accessory opportunities for trending products through Facebook groups. She discusses building her brand, Xestor, which focuses on hosting accessories, and diversifying across multiple platforms like Amazon US and Canada, TikTok Shop, Walmart, and Shopify, achieving nearly $2 million in sales for 2025. Ksenia highlights strategies for product validation using Helium 10 Audience with AI-generated images, dealing with copycat sellers by focusing on high-quality images and customer feedback, and managing rising costs through supplier negotiations and external traffic generation. She emphasizes the importance of building a unique brand and not solely relying on Amazon, sharing insights into her TikTok Shop strategy and the value of content creation for brand visibility.
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