In this episode of the Paid Search Podcast, Chris shares his top three Google Ads power tools: Google Ads Editor, MCC (My Client Center), and Google Ads Scripts, plus a possible bonus tool. He details the benefits of using Google Ads Editor for copying campaigns, making bulk edits, and avoiding AI slop in the Google Ads UI. Chris emphasizes the importance of MCC for managing multiple accounts with consistent settings and mentions Google Ads Scripts as a tool for automation, while also cautioning against over-reliance on shortcuts. He also mentions Optio as a tool that keeps the show going. Chris announces a short break for the Christmas holiday, during which he intends to try snowboarding, and provides contact information for questions, management, and coaching inquiries.
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