The Secret to Beat AI Companies at Recruiting | Canvas Series Premiere

In this podcast episode, James Ellis introduces a new framework, the "Canvas," designed to help employer branders clarify their work and communicate its value to various stakeholders. He highlights the lack of a formal structure in employer branding and positions the Canvas as a solution. James explains that the podcast will revolve around his upcoming book, which details the Canvas, and each week he will apply the framework to a different company, starting with Sierra, an AI company. He walks through the initial steps of using the Canvas, including surveying the competitive landscape using the FCE (Focus, Claims, Evidence) model, assessing the company's mission, experience, and rewards (MER), and orienting the brand using the SADR (Specific, Attractive, Different, Real) model, to refine the employer brand and make it more appealing and understandable to potential candidates. The ultimate goal is to help companies become "choosable" by creating value for candidates and proving their claims with clear communication.