eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large

In this episode of the eCommerce MasterPlan podcast, Chloe Thomas interviews Hilary Large, the owner of Wardrobe at The Cross, a women's fashion boutique with both a physical store and an online presence. Hilary shares her extensive background in eCommerce and fashion, detailing her journey to opening her own business. She emphasizes the importance of creating a personalized customer experience that mirrors the in-store feel, even for online orders, by making personal calls to new customers. Hilary also discusses her team, her approach to balancing the brick-and-mortar and online aspects of her business, and her strategies for sustainable practices. The episode concludes with Hilary's top tips on branding, community marketing, team communication, and reducing carbon footprint.