Dr. Americus Reed II, the Hip Hop Prof. He’s the Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, where he has served on faculty since 2000. He is the go-to expert when it comes to the intricacies of marketing, branding, and identity. In this interview, he shares how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view.

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Finally, if you enjoy the Catalyst Podcast, you might also enjoy the YouTube Coaching Channel, which provides a full library of freely available videos covering health, wellness & performance: https://www.youtube.com/c/CoachingChannel

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Tap into the home of the (freely available) Not Done Yet! articles on unlocking life's 2nd half here.

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If you are a current or future health & wellness coach, please check out our Health & Wellness Coaching Community on Facebook: https://www.facebook.com/groups/278207545599218. This is a wonderful group if you are looking for encouragement, ideas, resources and more.

Dr. Americus Reed II - Identity, Branding, Marketing and More!

The Coaching Lab: Evidence-Based High Performance & Wellbeing