Welcome to The Coaching Lab! Today, we have a special guest who will pull back the curtain on one of the world’s most popular training strategies: The Norwegian Method with the guy who’s seen it all - Brad Culp (his new book is available here). With insights rooted in science and real-world applications, he not only reveals the secrets behind this method but also shares practical tips for coaches and athletes alike. Get ready to elevate your coaching game as we explore the principles that are reshaping the world of endurance training, with application to athletes at all levels.

Brad Culp is a sports journalist, former Editor-in-Chief of Triathlete Magazine, Media Manager of the International Triathlon Union, and LAVA magazine, the official publication of the IRONMAN triathlon series. Culp is also an accomplished athlete, winning 3 state titles in high school, All-American honors in college, and completing his first Ironman at the ripe old age of… 19 😊. He continues to compete at a high level and writes regularly for outlets including Men’s Journal, Slowtwitch, and 220 Triathlon. He lives in Illinois with his wife & 2 kids. Regardless of where you sit as an athlete or coach, you’re going to love Culp’s insights.

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The Norwegian Method: Brad Culp

The Coaching Lab: Evidence-Based High Performance & Wellbeing