Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

In this interview, Dharmesh Shah, co-founder and CTO of HubSpot, discusses the evolution of inbound marketing in the age of AI. He introduces the concept of Answer Engine Optimization (AEO) and emphasizes the importance of creating "snackable" content that is easily quotable by large language models (LLMs). Dharmesh shares practical advice for businesses looking to adapt their content strategies for AI, including tracking AI traffic, reformulating existing content, and organizing content into smaller, easily reusable chunks. He also touches on the significance of human intuition in AI workflows, the compounding effect of high-quality content, and the vision behind his no-code agent builder, Agent.ai, which aims to democratize AI and enable agent-to-agent collaboration. Dharmesh advocates for a customer-obsessed approach, encouraging businesses to focus on creating value and leveraging AI as a tool to enhance creativity and efficiency.