Ep. #311 - Building a Winning Culture: Insights from High Desert Harley-Davidson's Mark Dukes

In this episode of GarageCast, Mark Dukes, owner and GM of High Desert Harley-Davidson, shares his extensive 40-plus-year journey in the power sports industry. He recounts his early days at Fay Myers Motorcycle World, his sales management experience at Sun, and his pivotal role at Las Vegas Harley-Davidson, leading to his current position in Boise, Idaho. Dukes discusses the importance of retail, customer service, community involvement, and a strong team culture. He emphasizes the significance of execution, continuous improvement, and adapting to market changes while maintaining a positive mindset. Dukes also touches on his views of the new CEO of Harley-Davidson and his approach to business.