In this episode of Rethink:Revenue, Arjun Pillai (CEO of DocketAI) is joined by Chris Andrew (CEO of Scrunch) for a no-fluff, tactical conversation on how the AI-first buyer journey is rewriting the B2B playbook.

Together, they unpack how traditional SEO is giving way to answer engine optimization, why static blue links and vanity metrics are becoming obsolete, and how AI agents are quietly reshaping the way buyers research, evaluate, and purchase. From monitoring AI agent behavior on your site to designing web experiences for AI—not humans—this is a must-listen for GTM, RevOps, and marketing leaders ready to embrace the next era of selling.

⏱️ Chapters:

00:00 – Intro & why this is not a typical webinar
00:28 – What is the AI-first buyer journey?
01:24 – AI replacing human browsing with personal synthesis
02:19 – Google-optimized content vs AI-optimized content
04:15 – How AI agents are scraping your website right now
06:07 – AI traffic converts 3x higher than Google traffic
07:32 – Why marketers must move past site traffic metrics
08:58 – How to monitor AI visits to your website
10:20 – From inbound marketing to community-driven GTM
12:09 – Answer engine optimization (GEO) vs SEO
13:58 – Tips to make your content more AI-readable
15:23 – Why interactive websites fail AI agents
16:44 – Reddit, reviews, and the importance of third-party sources
18:11 – Autonomous selling and AI-powered digital AEs
20:04 – AI handling the entire SMB buying cycle
21:30 – The trust problem: AI vs mediocre human reps
23:52 – AI agents buying from AI agents: a near-future reality
25:39 – What Scrunch does: monitoring & optimizing AI interactions
27:34 – Websites as AI-facing interfaces
29:00 – Final takeaways & the rise of a non-visual internet

Chris Andrew on the AI-First Buyer Journey and Why Static Websites Are Dying

Rethink:Revenue