The Digital Banking Company Chime Wants CTV to Work Just Like Meta

The podcast explores the evolution of performance TV advertising, particularly for brands initially built on social and digital platforms. It features Nick Fairbairn from Chime and Andy Schonfeld from Tatari, discussing Chime's journey from relying on walled gardens to incorporating TV into its media mix. A key point is the shift from linear TV to streaming, accelerated by COVID-19, which created inventory and pricing opportunities. The discussion also covers redefining "performance" beyond immediate ROAS to include full-funnel measurement and brand building. Both guests emphasize the importance of testing creatives and the blend of data, relationships, and measurement for success in TV advertising, as well as the potential of AI and dynamic creative optimization.