In this episode of the AM PM Podcast, host Bradley Sutton interviews Destaney Wishon, an advertising agency owner, and Carrie Miller from Helium 10, about taking control of Amazon advertising after outsourcing it. They discuss common issues sellers face when using agencies, such as lack of understanding of brand objectives and inattention to detail, and highlight the importance of brand owners understanding the fundamentals of advertising. The conversation covers strategies for campaign structure, bidding rules, keyword harvesting, and utilizing Amazon's new creative AI features, emphasizing the need for a balance between maximizing sales and profitability. Carrie shares her experience of learning to manage her own ads, and Destaney offers advice on bid management, target ACoS, and adapting strategies for off-season. The episode also references a full course case study called "Outsource to Optimize" available on Helium 10, which details the steps Carrie took to regain control of her advertising.
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