This podcast episode delves into the complexities of Canada's productivity paradox, particularly focusing on the challenges Canadian companies face in scaling up from startups to world-class status. The speakers identify a number of interrelated problems related to marketing and sales, highlighting the need for fostering sales and marketing capabilities and providing a platform for Canadian companies on the world stage. They suggest a strategic shift toward export-driven growth, citing the success of countries that have prioritized export markets. The episode closes with an exploration of the success of Canadian tech companies that have received external funding, showcasing the role of large American backers in providing knowledge and support for growth.