Ep2. How You Can Raise Sponsorship (Yes You!) - with Andrew Cohen-Wray

In this episode of the Your Data Driven Podcast, host Samir Abid interviews Andrew Cohen-Wray about how he successfully raised sponsorship money for his racing career, despite being new to the sport. Andrew shares his strategies, emphasizing the importance of offering value to businesses beyond just logo placement, such as workshops, keynote speeches, and networking opportunities. He highlights the significance of sharing a personal journey and partnering with charities to create a win-win situation. Andrew also provides actionable advice for listeners, including leveraging networking opportunities, creating tiered sponsorship proposals, and thinking creatively about how to integrate racing with business events or product launches, stressing that people buy into the person and the story, not just the racing itself.