The Foundation we Built in 2025

In this episode of the Better Advertising with BTR Media podcast, Destaney and Alex, reflect on Better Media's accomplishments in 2025, highlighting the company's growth since rebranding from Better AMS. They discuss the shift from finding market fit to achieving market traction, evidenced by revenue growth, client retention, and expanded service offerings. They attribute their success to hiring exceptional talent and investing in technology, particularly their Nexus platform, to enhance operational efficiency and data visualization for clients. They also share lessons learned, including the importance of empowering their team, avoiding preemptive limitations, and making short-term sacrifices for long-term gains, such as prioritizing people and culture over immediate revenue. Looking ahead to 2026, they express excitement about further empowering their team, improving management skills, and maintaining their company culture amidst industry disruptions like AI. They emphasize the importance of strategic thought leadership, relationship building, and providing human-led context in an increasingly automated landscape.