Blueprint to Build a $1M SaaS From Scratch

Greg hosts Rob Hoffman to discuss strategies for building profitable SaaS businesses in 2026. Rob shares six proven playbooks, including a bonus one, with real-world examples like Clio, TrustMRR, and Tally. The playbooks cover waitlist strategies, riding trending topics ("wave surfer"), language arbitrage, AI search optimization, signal search, and high-ticket advertising. They discuss the importance of creating "edgy sales" content, leveraging SEO in different languages, and the potential of AI search as a marketing channel. Rob emphasizes the need to ship quickly, test features, and understand customer acquisition costs, while Greg adds insights on trend jacking, self-liquidating funnels, and the value of community.